MyPillow CEO Mike Lindell may have made his fortune marketing pillow, but his brand relies on former President Donald Trump and his supporters.

Even after Dominion Voting Systems slapped him with a $1.3 billion defamation lawsuit, Lindell continues to lie that the 2020 election was "stolen" from former President Trump through widespread voter fraud coordinated by Democrats through election software companies like Dominion, with additional help from foreign countries.

Lindell's reckless repetition of the same conspiracy theories that led a mob of pro-Trump extremists to storm the United States Capitol have gotten him booted from an array of social media outlets and gotten his pillows pulled from stores across the country.

Still refusing to accept reality, Lindell insisted that Dominion and its allies hacked his social media accounts and that his ban from sites like Twitter is yet another embodiment of so-called cancel culture—a common accusation from conservatives against social media outlets.

Now—just after announcing a site called MyStore, which he believes will compete with Amazon—Lindell intends to launch a social media outlet for conservatives who value "free speech."

There are just a few caveats.

Lindell said of the new social network in an interview with Eric Metaxas:

"People ask me, Eric, 'You gonna let everything go? Porn and swearing and everything?' Absolutely not, and here's why. We have a thing we found in the Constitution and our founding fathers that defines what free speech is. ... This Judeo-Christian platform we're gonna have here, they go by biblical principles."

His elaboration was somewhat incoherent:

"They get to the Supreme Court, you have the ten commandments there. You'll see, our definement there. So in other words, you're not gonna have porn up there, you're not gonna have sites that contain material that go against our Constitution, go against what our founding fathers put in there. It really defines what free speech is.

Lindell cited foul language as an example of banned speech.

"For example, you're not gonna be able to swear. There'll be four words for sure you can't say. You can't say the C-word, the N-word, the F-word, and you can't use God's name in vain. What a concept, right?"

The founding fathers did not limit free speech to what's acceptable under the umbrella of Judeo-Christian values, but it's not unusual for Lindell to gloss over facts.

Users of the more heathen social media outlets proceeded to poke holes in Lindell's logic.

The hypocrisy was on full display.

The site is expected to launch on April 20.