A recent Vanity Fair report from Gabriel Sherman—compiled from sources in the White House—detailed President Donald Trump's frustration with public concern in the face of the COVID-19 pandemic.
The piece reported that Trump told aides he feared that members of the media were trying to contract the virus themselves in order to give him the virus on Air Force One.
Trump fumed against the report on Twitter, using some familiar insults for the press.
Vanity Fair Magazine, which will soon be out of business, and their third rate Fake reporters, who make up sources… https://t.co/IpObXlBUlD— Donald J. Trump (@Donald J. Trump) 1583936520.0
The magazine—which circulated over one million copies in 2018—wasn't fazed by the President's insults. In fact, they used his tweet to build even more subscribers.
Subscribe to third rate Fake news 😘 https://t.co/WuaJgm167l https://t.co/oaQgLu9QBi— VANITY FAIR (@VANITY FAIR) 1583938267.0
"He's definitely melting down over this" 👀 https://t.co/89iehqvpNn— VANITY FAIR (@VANITY FAIR) 1583939491.0
They even quoted the President in their Twitter bio.
This isn't the first time Trump has gone after Vanity Fair only for it to backfire.
Shortly after winning the 2016 election, Trump claimed that the magazine was "Way down, big trouble, dead!"
Has anyone looked at the really poor numbers of @VanityFair Magazine. Way down, big trouble, dead! Graydon Carter, no talent, will be out!— Donald J. Trump (@Donald J. Trump) 1481807155.0
Vanity Fair's revenue had actually grown that year. And after Trump's tweet, its number of subscribers skyrocketed.
It's unclear if Trump's disapproval will lead to a sales bump for Vanity Fair again, but denizens of the internet were applauding the magazine's reaction.
Oh, the shade, the glorious shade... https://t.co/GYEBGghqwm— LaurenBaratzLogsted (@LaurenBaratzLogsted) 1583961253.0
Someone send donnie some aloe. https://t.co/okKefBZjA6— Michael Meister (@Michael Meister) 1583993736.0
Well the marketing folks @VanityFair are on their game! https://t.co/eatxxalHeV— Jeffrey Stringer (@Jeffrey Stringer) 1584003178.0
Never been more proud to be a subscriber. https://t.co/I9prVijORl— Dan Graz 🧢 (@Dan Graz 🧢) 1584032624.0
It is good to remember this point, if @realDonaldTrump discredits any outlet or organisation then it means they are… https://t.co/awRvheBDjT— Vivek Gatty (@Vivek Gatty) 1584008720.0
The President's attempt to discredit the 'zine evoked strong feelings as well.
You should be waging war on #coronavirus, not on the news. Get your act (and your dignity) together. https://t.co/eUCyd5eI6a— Eric Swalwell (@Eric Swalwell) 1583951721.0
Based on the president's Twitter feed and public remarks, the most important story right now for him is not how the… https://t.co/MSbW5wdNea— Maggie Haberman (@Maggie Haberman) 1583936905.0
How and why TF would he know or care about Vanity Fair "soon being out of business"? He doesn't but incessantly use… https://t.co/W2R3tJYi3D— Portia I'm Ridin With Biden McGonagal (@Portia I'm Ridin With Biden McGonagal) 1583937071.0